A while ago I was driving on the highway when I heard what I thought was a supercar approaching. I checked my mirrors and waited for it to fly past with a childish excitement. To my surprise, a 1990s Toyota Corolla came struggling past with almost every conceivable modification on the market. As well as the largest exhaust money can buy!
It got me thinking… hosting your website is so much like this scenario. We want the best looking, most attractive website that we can afford, but we skimp on the very thing powering it.
What most people don’t tell you is that your cheap hosting account places your website with many many others on a server that has to use it’s resources to power all of them. Whilst some hosting companies do a great job of load balancing and optimising of the resources, you’re still sharing space and power with many other websites.
To put it simply, that means slower load times, which means less chance of people staying on your page, which means lower page ranks, which means less traffic which all leads to a poorer return on your investment.
I ran a hosting company for many years and learned a great deal in a very short space of time. Hosting is critical to the success of your online presence. It is a part of your strategy that is so often overlooked or undervalued. If you want a lot of traffic and a website that attracts a lot of people, invest in a great hosting package. Whilst we don’t advertise it, after years of searching we have pieced together an incredible platform for hosting our sites and a few select clients.
We can also recommend some great hosting companies. Locally and abroad. In addition, there are some incredible services to layer on top of your website hosting such as CDNs (Content Delivery Networks). But that is a blog for another day…
If you’re looking for a great host, we thoroughly recommend Dreamhost. It is by far one of the fastest, most stable and innovative companies out there.
Remember, you can have all the exterior benefits but if you’re running your sports car with a 1.6GLS engine, chances are you’re not going to be very impressive when the rubber hits the road!
Would you like to learn more about hosting and how to select the right infrastructure? Email us here. We’d love to chat.